We have a new phone and with it you discover a whole new bunch of stuff. This seems to be the new mark of the Beast. It is a code for embedding various bits of information that a camera in a mobile phone can understand... Try it and see where this get's you!
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The guys I went for an interview with in Sydney have an invisible version (need special hardware though):
http://www.silverbrookresearch.com/l-en/index.html
Follow the Hyperlabel link. It's like a hard-copy web page.
Am I suppose to do something with this?
Downloaded the app to read it....
You need a thing called a mobile phone... Point the camera in the phone at the screen, then get your 13 year old to do something that "is obvious" and then the web browser on the phone gets to secret site... easy!
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